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Branding 101 – Tips for Small Business Owners
Are you a Holden family or a Ford family? Do you drink VB or Tooheys? Is it Colgate or Macleans in the bathroom cabinet? A lot of our buying decisions are not rational, but instead emotional. They are...
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Why now is the best time for networking
Busy? Well now is the time to get out there and seek new business… It’s easy to get caught up in your own little work bubble. I’ve learned that it’s when you are busiest that you should be getting out...
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5 marketing tips for busy entrepreneurs
When it comes to marketing, there is always a cost. It will cost you time, or it will cost you money. If you don’t have the time to invest yourself, then the choice is simple—don’t do it, or pay for...
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Do you know what is being said about your business online?
The Basics of Online Listening Knowing what people are saying about your business online and on social media can be incredibly powerful. Why? Because monitoring your online mentions, or as it is often...
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Why you want to sell to the friends of your friends
When we use a social network — and I mean any social network — from the well-known sites like Facebook and Twitter to the more marginal sites like Identi.ca or Plurk — we are doing something social in...
View ArticleWhy Your Business Needs to Tell Stories
An ancient tradition today: Story telling by the campfire We live in a world where people—your customers—are at once intensely connected to one another, while at the same time putting up virtual...
View Article6 preparation tips for great public speaking
According to a study by Newspoll in 2008, 23% of Australians rate public speaking as their biggest fear. Death only slightly beats it, with 27% of respondents fearing death. Pretty alarming, isn’t it!...
View Article6 tips for great public speaking
Steve Jobs was one of the best presenters in the tech industry In my previous post on this topic, I shared some tips on preparing for a presentation or public speaking opportunity. As I mentioned...
View ArticlePlan Your Brand Story: Part One
Before you start external communication of your new startup brand, STOP! Take a deep breath. Grab a Moleskine notepad, sit down and ponder a few things first. You’re starting with a clean slate in...
View Article6 Tips to Building a Business Website
These days many of us turn to the Internet rather than the phone book when searching for new products and services. But consumers are fickle when surfing the web. Technically, your business only has a...
View Article4 great sites to start networking
Networking is an integral part of our professional lives. It’s really important to build strategic alliances for your business. Doing this used to have awkward connotations for me. But soon I learned...
View ArticlePerfecting your 10 minute business pitch
Mark Twain once explained to a friend that he did not have time to write a short letter, so he wrote a long one instead. On the surface, this may sound amusing, but there is a deeper truth — it takes...
View ArticleAre you sabotaging your sales team?
If you started out in business alone, you’ll no doubt remember your days as a jack-of-all-trades: part-accountant, part-salesperson, part office administrator. And that was on top of providing the...
View ArticlePart 2:Beginner’s guide to content marketing
As a small business owner you are (or should be) in charge of your own media channel, either by doing it yourself or by outsourcing it to a trusted partner. Whether it’s a blog, video show, podcast or...
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I need you to approve this discount!
Picture this typical scenario: Your best sales representative is trying to close a deal with your best customer, by asking for approval on a 20% discount. If you do give the discount, the customer is...
View ArticleWhy offering less is more in sales
As you take a leisurely stroll down the aisle of your nearest grocery store, it’s easy for your eyes and your mind to feel overwhelmed with the 20 different choices of ‘must have’ laundry detergents...
View ArticleThree’s a charm in product pricing
Most business owners often mistakenly assume all customers are price conscious and that there is only one optimal price for each product or service. But there is strong empirical evidence to prove that...
View ArticleIs Crowdfunding right for your business?
Crowdfunding has its origin in fundraising. It is typically well known in the form of online campaigns, encouraging people to raise money for activities such as disaster relief, political support,...
View ArticleDrinking while networking: Good or bad?
So, holding a glass of wine or whiskey at a networking function makes you appear more intelligent, successful, and debonair, right? Absolutely not! This common fallacy falters fast in the business...
View ArticleShared Value – a new way to compete
The phrase “greed is good” is often associated with Michael Douglas’ character Gordon Gekko in the movie Wall Street. It just about summarises the 1980’s and the next generation of financiers who were...
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